Keys to Efficiency and Productivity

Claves de la Eficiencia y la Productividad

Efficiency and productivity are two of the pillars or most important elements for work and business performance.

Efficiency is defined as the ability to achieve a specific purpose using the best possible means and productivity is understood as the ability of an individual or group of people to perform an assigned task or task per unit of time.

These two highly important elements for an adequate and competitive professional performance have an intrinsic relationship and each one directly affects the other. It is therefore important to know which are the keys that affect them and how to improve them during the process towards a continuous improvement.

Based on customer service efficiency and productivity make the difference in the level of satisfaction of an objective market and retain the consumer of any product or service.

Many people and companies are not clear about what factors affect their commercial image and they are unaware of these elements that can make them take a radical turn in their impact on the public, who in the end qualifies the management of the entire organization.

Let’s begin then to analyze each one of the keys of Efficiency and Productivity:

Build trust

Any company that does not work to generate confidence in its target market has its days numbered and this especially occurs when its commercial, customer service and administrative staff does not meet the client’s expectations and most importantly does not fulfill the promises made to the client before and during the purchase.

For example, when the client begins to be interested in the product or service, the commercial representative of the company assures a series of advantages about the product or service that serve as sales arguments, but afterwards they are not part of the after-sales service and this generates discomfort in the client and leaves him highly dissatisfied.

In the aspect of generating trust the customer expects: quality of the product or service, timely attention and support of the sale to resolve any concern or defect that occurs during the use or consumption of it.

Ability to attract and transmit

Attracting means and creating a permanent need in the client. And not simply selling a product or service to achieve a sales quota.

When a seller, for instance, highlights the qualities of a product or service, he often forgets to produce the desired effect on the client, because he distances him when communicating few benefits about the product or service in which the client may have real interest.

In the aspect of generating confidence the client waits: quality of the product or service, opportune attention and support of the sale to solve any worry or fault that one presents during the use or consumption of the same one.

The concept of transmitting refers to using a language of knowledge about the product or service but authentic and that does not sound like a libretto, a mistake often made by those who work in the commercial or customer service department of a company where they recite from memory a sales speech to the client that causes an inverse effect and cause boredom and distrust.

Manage time

Time is undoubtedly the most important factor when it comes to being effective and productive in the commercial management of a sole company or proprietorship, small, medium or large.

There are two factors that influence both efficiency and productivity and are order and discipline.

The order guarantees a considerable time saving when working under pressure because it allows finding ready resources in physical inventory or information before an unexpected accumulation of requests, sales or orders.

The discipline consists in executing all the tasks of the commercial, operative or administrative management consistently in a certain period of time so as not to be taken by surprise and to offer to the market the availability of products or services when this requires it.

Establish priorities and commitments

Any person or company that expects to achieve economic results over time must worry about setting and meeting priority goals and concentrate on the essentials of operations, whether commercial, customer service, administrative or operational. And meet the objectives determined before reaching the proposed goals.

For this, it must be evaluated the internal operations of the different areas of work that bring near or remove the achievement of economic and labor aims.

The idea is to simplify processes to the maximum to avoid waste of time and resources doing what distracts but does not represent real progress in both efficiency and productivity.

It is regrettable that in many companies and work environments many workers do not fulfill the internal commitments of their management and externally with the clients, but under pressure or threat from a superior.

This facilitates the constant rotation of personnel, the loss of image in the market by the company as well as the strengthening of competition.


If all members of a company do independent work but are disconnected from each other due to lack of communication and planning, the result is the delay in the objectives, loss of position in the market and the delay in customer service.

A dispersed organization that does not share processes and has no coordinated work among the members of each area and between its different areas represents an internal conflict that can significantly reduce or end productivity and efficiency.

The teamwork in this case consists in defining, assigning and taking advantage of the strengths of the members of each team before they begin or continue with the scheduled tasks again.

Doing things well

Each member of the commercial, administrative or operational team of a company must aspire to continuous improvement and have in mind to do things as well as possible doing their daily work. This does not mean that every one cannot make mistakes and become a perfectionist.

Likewise, the daily goal of every independent employee worker should be to reach the end of his work every day in accordance with the proposed goals and not leave pending matters. Except for a justified reason.

The human quality is very important in this point because it is not possible to compare equipments or persons composed by human beings to machines, where what matters it is the performance and not the individual. This also affects the communication with the clients since the client must feel that he speaks with human beings and not with machines that do not have emotions and go only and exclusively behind a result.

Emotional intelligence

In humans, the emotional component is highly reactive, that is, emotions that are not controlled properly can produce instinctive and unwanted behaviors affecting the internal coexistence of the members of a work team.

Likewise, overflowed or disorderly emotions affect the deal with the client who perceives hostility, reluctance or indifference in the commercial representatives of a company.

Emotional intelligence means or implies knowing how to administer at the time the emotions that try to sabotage a responsible balance of the temperament and the reactions, avoiding in the first place the violence of word and deed.

Although achieve this is not easy, as any discipline that requires training with the right resources it is possible to make and achieve possible satisfaction with the daily work and a harmonic conviviality between the members of a teamwork or that of an organization.

Creative thinking and continuous improvement

The leaders of a company must foster the culture of creative thinking among its members and employees. Doing things always in the same way and not giving space to change creates work routines, which in turn generates apathy, boredom and anxiety, eroding the worker in his work and leading to an irrevocable resignation or forced dismissal.

Creative thinking can be promoted by doing things differently and giving space to the worker to invent new ways of doing their work but aiming at the same goal that must be achieved daily, monthly, etc.

In actions as simple as changing the order of the job, the worker is encouraged to do things differently and be open to new ideas.

Fostering the culture of continuous improvement is fundamental to achieve greater efficiency and productivity. A company that does not renew its processes, analyzes and discovers new methods to be more competitive in its market establishes operational and technological barriers that result in limiting the scope and level of satisfaction of its target market. To avoid this, it is recommended to do brainstorming sessions among the members of each department, hire external consulting services in coaching, establish more ambitious goals, etc.


Love what is done is an unequivocal sign of vocation and this avoids monotony, boredom, reluctance and laziness. If you definitely work on any work by necessity and not by vocation, you must find a goal that stimulates the true meaning of the work, that is to say, it is done a task that is not entirely satisfactory to achieve a goal that is ardently desired and that reason makes daily work a less tedious and boring activity.

Love what is done or love that one by which a work is done is an indispensable requirement to achieve major efficiency and productivity..


As we said earlier, an intermediate goal, such as executing a job that is not ideal, can be done better and longer by being inspired to achieve a greater goal that satisfies a personal or family wish and is ardently desired.


The passion arises from the intense or ardent desire of a proposed goal and collaborates to a great extent to the achievement of efficiency and productivity.

Without passion for what is done or at least to achieve what you want, the result of the work is very poor, quickly becoming indifference, depression and boredom.

Each member of a work team must find the personal reason why their work is worthwhile or makes sense, because the continuity of their effort over time depends on it.

At this point, it is important to clarify that solving basic needs or working to pay obligations, whether personal or familiar, are not sufficient stimuli for awaking the passion of a worker, employee or independent.

There must be a reason to work beyond the payment of expenses that pressure or force the worker to continue performing a task that is not very satisfying. This can be found by defining an economic goal that provides a new state of achievement such as: buying an own house, traveling to a desired location, giving a better education to the children, achieving economic independence, etc.

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2 Comentarios en Keys to Efficiency and Productivity

  1. Alla Holub
  2. Well this site always giving so good information, keep doing it!

  3. Jerry Malone
  4. It’s a good approach to for business processes. Thanks

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